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“A trusted colleague recommended Carden Creative to me for a particularly challenging qualitative research project. Gwen Carden handled the recruiting on this project with incredible professionalism and resourcefulness. A difficult recruit, one that no research facility was willing or able to handle, was managed with enthusiasm and dedication. With no list from which to recruit nor an easy way to identify the target group, Gwen came up with smart and effective ways to find qualified respondents and encourage them to participate. My project came off without a hitch - an on-target recruit with a perfect show rate. I also asked Gwen to handle on-site project management, which is an added strength of Carden Creative that allowed me to focus on client management and moderating the focus groups.
Since that first project, I have reached out to Gwen on multiple projects. On each one, she has exceeded my expectations and I have no reservation in recommending Carden Creative to my colleagues and clients.”

“Gwen is a true professional. We came to her with a difficult request of finding patients with strict criteria and an unbelievably short time-frame for a pricing and payment propensity study. Gwen responded promptly and over-delivered on our request to recruit nearly 500 patients in a week before an upcoming holiday. She then performed the patient interviews perfectly and uncovered some tremendously valuable information that helped shape our marketing plans and activities. Our client was amazed at the results. Thank you Gwen, we couldn't have done it without her professionalism and responsiveness.”

“When it comes to recruiting, Gwen Carden is the expert. I hired Gwen to recruit very senior level executives in law firms and businesses for interviews after another recruiter had told us it couldn’t be done. Gwen developed a strategy and delivered top notch respondents, making us look good to our client. She’s smart, strategic, professional and a pleasure to work with.”

“Accurate and reliable recruiting is critical for valid qualitative research, and Gwen Carden is outstanding. Besides finding the right people, her show-rates are nearly perfect. She really knows how to motivate respondents, from consumers to patients and physicians, to come to the research or cancel in advance if at all possible. In the unusual case where a problem occurs, she is there to answer the phone and handle it. And she is a pleasure to work with.”

“Thanks for putting me on the global map. Your expertise has led me directly to success. You capture the subject with uncanny ease and an ingenious power to communicate.”

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Marketing Research Association