Media Relations Articles and Information
- The Tale of a Surprise Career Creation. How Gwen Carden Became A Market Research Recruiter.
Gwen Carden’s introduction to the world of recruiting for market research companies was the culmination of years of work as a journalist, paired with a moment of serendipity, a little luck and the good fortune to find someone who believed in her potential. Read the (brief) story that follows of how she discovered a challenging new career that took her down a path she never expected... - Tips on writing an effective news release (and ways to get them to the right people)
Writing a good news release and getting it in front of the right person before it’s thrown away or deleted can be difficult if you don’t know the ropes. In this article, Gwen Carden details some do’s and don’ts for writing an effective news release and discusses the pros and cons of delivery methods... - Surprising secrets of writing an effective news release.
Putting together an effective press release takes more than stringing some information together. It needs to inform or entertain and be appropriate for the audience of the media outlet you seek. What are some of the mistakes people make who write press releases? This article details mistakes as well as some approaches that will greatly improve the chances of your release getting you the sresults you seek. - How to become an irresistible media source.
If you’ve ever wondered why your competitor ends up being quoted in the media as an expert and you don’t – even though you’re more knowledgeable or professional or just plain smarter than he or she is – then this article is for you. Armed with this powerful piece of inside information you, too, can become an irresistible media source. - Dos and dont’s for dealing with the media.
So, you’ve done a good job with your press release and you have the interest of a reporter. Now what? How do you handle yourself to get maximum benefit from this opportunity? This article will tell you that, and more.
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